Advertisements on homeschool blogs are a bit different from traditional advertising where the flashy ads get all the attention.
As a homeschool blogger, you are typically inviting the reader into your home and your blog is an extension of that home. Flashy, overpowering ads on a homeschool blog quickly turn readers off and don’t end up getting the clicks you are looking for.
So, how can you avoid a blog full of obnoxious ads?
–> A blog ad should never overpower your content.
If the flashing of the ad, the size of the ad, or the placement of the ad compromises the content of your site, readers will not stick around long. Many bloggers choose not to accept any animated ads for this reason. While I don’t want to limit you to that, I would highly encourage you to keep flashing and animated ads to a minimum.
When it comes to the size of the ad, you want it to be noticed, but not covering your content or hanging off your sidebar. This not only takes away from your content, but it gives a sloppy appearance too.
Also, be aware that the biggest search engine out there has decided to improve the results of searches by punishing sites with excessive above-fold content (aka ads). Your site will not rank as highly as you would like which means less readers reading your great content and less people seeing the ads you want them to see.
–> Too many ads = blind readers
When you pack in private ads, Google ads, and other network ads and promotions all over your sidebars and posts, eventually, your readers go blind. Meaning, they simply do not see the ads anymore.
You can remedy this by good management of your ads. Keep them neat, rotate and move them from time to time, and give your private advertisers shout outs to keep their ad fresh in reader’s minds.
–> When in doubt, ask
Not sure if your ads are obnoxious? Find a friend (blogger or not) who will give you an honest opinion. As bloggers, we need to see our content from other people’s eyes in order to keep perspective on our own site. All too often, we just keep doing what we are doing and never realize there is a better way.
All this said, content is still king. If you are wanting to work with businesses and pursue an income on your blog, there are better ways to do this than to annoy your readers.