As a blogger, one of your keys to success is learning SEO tweaks that will elevate your blog traffic. The blogosphere is filled with millions of blogs. Competition for audience is nothing short of intense. Many bloggers assume that engaging content is all they need to have an influx of traffic to their blogs. When instant blogging success fails to happen, they often give up. As for you, my dear reader, giving up is an option you can avoid and choose blogging success. With the following 7 SEO tweaks, you will be sufficiently equipped to elevate your blog traffic.
Good ratio of long-tail keywords
Keywords are an integral part of blog optimization. Both of us have probably been guilty of using a lot of keywords in one blog post. Unfortunately, this is not the key to gaining traffic. In effect, stuffing a lot of keywords into a post works to your disadvantage.
Trust me, your readers suffer from an unnatural reading experience and Google penalizes you this is so not cool! However, you can optimize your blog by having a good ratio of long-tail keywords. These not only contribute to a natural reader experience but also ensure that you increase traffic to your blog. This is because search engines give you a higher ranking more so because of the use of long-tail keywords as opposed to single keywords.
Strategic use of keywords
But, where do you use keywords? This is a question asked by many people starting out on SEO. Keywords should be used in moderation making it important to be strategic about their use on your blog post. You can use keywords in your title, URL, and the body.
- Title: readers first determine the relevance of your blog post by looking at your title. It should thus be creative and infused with keywords to facilitate SEO.
- URL: Your URL is one of the first stops that tells search engines what your post is about during their crawling sprawls. One of the tweaks of being ranked highly is infusing keywords into your permalinks.
- Body: keywords should be used in the body of your post. You should, however, be cautious to ensure that they don’t feel forced.
Bloggers are prolific writers that have several articles often on different platforms. To increase your traffic you can internally link your content, for instance, if I mentioned a related article for in-depth understanding this will not only help the reader but also alert search engines. Easy SEO tweak, right?
Ensure that you have a friendly browsing experience
What does the user experience have to do with SEO? SEO isn’t all about keywords. User experience plays a critical role in SEO. You should ensure that you do not have broken links or a slow site. What’s the point of elevating your traffic if users will have a horrible experience? Mobile devices have also become quite popular. Search engines have adapted to this trend by first displaying results that are mobile-friendly. A brilliant SEO tweak is ensuring your blog is mobile friendly.
Generate fresh and consistent content
Do you know what a Google algorithm is? Basically, this is software that analyzes the key characteristics of your blog. This is where selling yourself comes into action. You should ensure that Google ranks you highly by generating consistent and fresh content. This will earn you a high SEO rank and increase traffic to your blog.
Infuse keywords into your images
As a blogger, images play a critical part in enhancing your post’s readability. But did you know that they can also contribute to your SEO goals? All you have to do is infuse keywords into the alt-text.
Optimize your metadata
A metadata is a short summary of your post that comes below your URL. When it comes to SEO, blog posts are judged by their covers. You should thus optimize your meta-description to pass a message to the readers on the relevance of your post. I often come across bloggers who do not take time to craft a very descriptive meta description. In some cases, none is even provided which is very unhelpful to your content. Infusing the metadata with keywords is a neat SEO tweak that will see your audience grow.
Optimizing your blog is a must if you need to elevate your traffic. The above SEO tweaks seem minute at a glance. However, when combined they have a huge effect on increasing traffic to your blog.
What other SEO tweaks have you found really helpful in the past?