If you’re a reader of blogs, you’ve seen guest posts. We all have.

But did you know guest posting is a key element to blogging success?

Whatever place or level of blogging you’re at, guest posting offers big benefits to you.

5 Reasons You Should Be Guest Posting

1. You’ll be seen by a larger audience

The most obvious reason to guest post is exposure. By guest posting on a blog with a larger audience, more people will be exposed to your work. This can lead to new readers, more social media “follows,” and companies seeing you.

2. Name recognition

The more places you write, the more well-known you’ll become. This is a form of “branding.” You want people to recognize you, especially companies you hope to form relationships with in the future.

3. Experience writing for different audiences

Each blog is a little different and has a different audience. Even if the subject matter is the same, there will be differences. Erin Persinger and I both write about balancing the many roles of a homeschooling mom, for instance. Her writing and information differs from mine. Our families are different. Our audiences are, no doubt, different.

4. Promote your blog

You’ll post a bio at the end of your guest post. This will tell others where to find you. This can lead to new readers. Again, you’re branding yourself by getting your name and blog in the public eye. Your bio will also will lead to….

5. Improved SEO

You’ll have links in your bio. A link to your blog from a “bigger” blog is great for SEO. Including links to your Facebook, Twitter, Pinterest, and other social media is good for improving your search engine optimization, too. Those media links also link back to your blog. In the end, all of this is great for improving your SEO and authorship.

Can you think of any other benefits of guest posting?

Please share them in the comments…

This post was originally written in 2013 by Michelle for HomeschoolBlogging.com. It was updated, edited, and republished in 2018 by Heather Bowen, HomeschoolBlogging.com owner.