Have you ever wondered, “How do I create a media kit?”
Media kits are useful in the blogging world as you seek to grow your blog, work with brands, and network with other bloggers, but creating a media can seem a bit overwhelming.
In this post, I hope to cover the basics of creating a media kit, leaving you feeling confident enough to create a media kit for your blog.
How to Create a Media Kit
Personally, I start every media kit that I create in Microsoft Word {MS Word}. I find that it’s easiest to lay out all the pieces I need in MS Word and then save the finished product as a PDF that I can email as needed or upload to my website.
Branding
It’s important that your media kit include basic branding – this can include your blog button, your blog header, your headshot, etc. Whatever is going to help the recipient of your media kit visually attach it to you and your blog should be part of your media kit.
Blog Description
If your media kit is for your blog, you need to introduce the recipient to your blog. If you have an “elevator pitch” or brief synopsis of what your blog is all about, this is the place to include it. Be sure to link to your blog or share your URL in this section as well.
Blogger Description
The blogger description area is a place for you to share your influence channels as well as your interests and accolades.
Have you been featured in a local newspaper?
Do you regularly contribute to another blog?
Have you been published?
Do you have offline influence that you want your recipient to know about?
Are you active on social media?
Be sure to include any information that will help the recipient of your media kit get to know you, the blogger, better.
Influence and Stats
Brands often want to see concrete numbers when it comes to a media kit to get a better idea of what kind of online exposure they can expect when they partner with a blogger.
Please remember that you are NOT your numbers – you are SO much more!!
You can include as many/few of these numbers {or others} that you feel best represent your online influence. If you have significant offline influence {i.e. homeschooling co-op, moms group, etc.}, be sure to include those numbers as well.
Sales and Sponsorship
This last section that I include in my media kits is not a “necessary” section, but one that I find helpful when starting a conversation with a brand about partnering together.
I try to include several different partnership options in this section, along with pricing, so that brands can get a good feel for the value of the various opportunities I offer. This list is by no means comprehensive or set in stone.
It is simply a starting point for a conversation with a brand.
What elements of a media kit do you include that I’ve not included in this post? Share them with us in the commments!
